Perhaps it's because I'm a bit long in the tooth, but back in the day when TV weather presenters used certain words to describe certain types of weather the words used were generally A..accurate and B..consistent. So when Jack Scott for instance said it will feel bitterly cold and raw, do you know what? It felt bitterly cold and raw, end of!
These days it seems all words/terms are up for grabs, with the local BBC forecast this morning discribing today as bitter, chilly, cold, rather cold and raw, all within the same 60 second output. With maxima around 7c, or close to average if you prefer, I think feeling cold in the wind pretty much covers it, but it appears the need to over sensationalise and in turn utterly confuse knows no bounds.
Clearly some will find today bitter, some will find it raw, some rather cold and others chilly...no doubt some will even find it quite pleasant. To my mind trying to be all things to all men is where this is going wrong (and getting worse), surely it's better to use temperatures and where appropriate windchill values to make the forecast and allow others to decide how it feels on a personal level.
Discuss....